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Sex sells everything. Including Jeep replacement parts.

I want the canvas top on page 22, but two rear tires from page 173 are probably more important.

Disclaimer: you cannot order those legs from this catalog.

In fact, this cover doesn't fill me with confidence about anything in this catalog. It's all fake. You can tell from the shadows that the Jeep and the landscape are two separate images that were edited together. Given the weird way the sun is hitting that dog, it must have been cropped in from a third source. And that totally unnecessary lens flare is straight-up a Photoshop filter (Render > Lens Flare > 50-300mm Zoom).

The inside is a little more honest. It's mostly replacement top hardware, electrical wiring, and light bars. Though there is a $29.99 "Cabana Multi Stripe Beach Towel with Jeep® Logo" on page 286 that probably just exists as an excuse to put a model in a bikini. Seems legit to me.

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This year the official UGA bookstore catalog reaches a new level of bizarre.

Don't kick the baby

F. Infant MVP Bodysuit
College Kids®. Cotton. Printed. Brown. Imported.
1311F NB 6, 12, 18M $25.00

Hey, if you think it's cute to dress your baby like a football, I guess that's your prerogative. (Better not fumble that ball!) But it sure puts me in mind of something else.

"Don't kick the baby!"

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While I'm on the subject of catalogs, do you notice anything odd about the cover to this catalog I received in the mail last week?

Good dead dog!

No? Maybe it's kind of hard at that resolution. Here, let me help; I've got an eye for this sort of thing. How about this?

Ahhhhhh! My foot!

Gee, whiz! What happened to that poor dog's toes? Look, I know that Uga VII is dead, so you can't get any new photographs of him. But there isn't exactly a shortage of images of him sitting on grass. Especially since this image is a photoshopped from a picture of... Uga VII sitting on grass.

These images are all the intellectual property of long-time Athens photographer Danny White. According to UGA, Mr. White has been the "official Uga portrait photographer since 1973." And so far as I can tell, he's taken some pretty darn good pictures of some damn good dogs. On first glance, you might think that this is one of them. Seems like someone disagrees with you, though.

Granted, there are a few unsightly wrinkles in Uga's custom Nike jersey. And his right eye is looking a little lazy. And he's got some grass hanging out of his mouth. But none of that explains why someone 'shopped in some li'l doggy toes!

Don't just take my word for it, see for yourself here against the original:


Mouse over/off this swf to control your own seizure.

If you really like this image -- the photoshopped one, not the original -- you can pick up your own copy as a handy refrigerator magnet available at www.ugaredzone.com. (For reasons unexplained, the magnet image is slightly different than either of the other two!) However, be warned: you'd better be prepared to explain to your observant guests why you have a picture of a dog with fake feet.

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I know you people all thought I was off my rocker when I protested pink and black football uniforms (back on November 22, 2008). But if you don't make a stand against that sort of thing when it starts, you end up with this sort of fiasco:

Ahhhhhh! My eyes!

I think we can all agree that this is not what the Founding Fathers had in mind when they drew up the Bill of Rights. What the hell teams are those people supposed to be cheering for?

Those images are on page 24 and 12, respectively, in the September 2010 NFL Shop catalog. The men's Realtree® Camo Replica Jersey costs $99.99. Seriously, they think someone will buy it for a c-note. Maybe it's worth it for people who don't have time to change, rushing from their deer stands to reach the stadium in time for the 1 o'clock kickoff. But I really, really doubt it.

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As a UGA alum, I've received these University of Georgia bookstore catalogs for years. This year, however, in the so-called "'08 Playbook," something seemed not quite right. Sure, there was the obligatory image of Mark Richt sporting his official Nike sideline gear, but the rest of the images seemed a little extra... generic. In addition to all of the models being WAY too old to be college kids, the backgrounds were all wrong. I'm very familiar with UGA's campus, and none of the buildings visible are in Athens. But what really spoiled the charade was on page 7:

Ah, Athens, GA: football, booze, and surfing!

Clearly, the people at Follett Higher Educational Group who produced and photographed this year's catalog have never even been to Athens. It's one thing to have a guy showcasing polo shirts and swim shorts featuring Uga produced in Martha's Vineyard (catalog numbers 0950807F $68.00 "Piqué Polo" and 0950807G $75.00 "Surfside Swim Trunks" from Vineyard Vines®), it's another altogether to have him pulling a surfboard out of his 2004 Scion xB in the presumed campus setting of glorious landlocked Athens, GA. Even worse, it's a Surftech Roxy soft top surfboard. Roxy is Quicksilver's line for girls. Good choice, brah.

I can't help but wonder how many other college and university bookstore catalogs feature a similar image with different apparel. You know, we can do amazing things with computers these days.

Meet the UGA Surfing Team!

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To be continued...

 

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