Louis Vuitton is a well known French luxury fashion brand famous for their expensive purses like the Artsy MM:

That purse retails for $2,000, which explains why they are such a common target for counterfeiters. Therefore, the company is unusually aggressive about taking legal action against perceived violators of their valuable brand. That's why they sent MGA Entertainment Inc. a cease and desist letter over MGA's top-selling toy, the Poopsie Pooey Puitton.

According to Amazon.com, Poopsie Pooey Puitton contains 12 unicorn food packets. "Just add water to make a rainbow of poop!" Who wouldn't want that? Other than Louis Vuitton, I mean.

In response to Louis Vuitton's bullying, MGA has pre-emptively sued to defend their right for parody speech. The following is a real sentence in a real court filing, per Reuters.

The use of the Pooey name and Pooey product in association with a product line of "magical unicorn poop" is intended to criticize or comment upon the rich and famous, the Louis Vuitton name, the LV marks, and on their conspicuous consumption.

Make a statement about rampant materialism; buy your Poopsie Pooey Puitton today! (Did I mention this product is aimed at 5- to 10-year-olds?)

And that's where we are now. 2019. Year of the magical unicorn poop. At least until Louis Vuitton gets their hands on it. Or gets it on their hands.

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Take a look at the blog post below this post. See how I referred to the Associated Press? Some bloggers would have just posted the entire article on their site. Technically, that's copyright infringement. Now it seems that someone plans to do something about that.

According to David Kravets of Wired magazine, the company Righthaven is buying the rights to stories published by sources such as the Associated Press and Wired magazine and then suing the pants off of anyone who dares to steal that information. As I see it, there is just one small problem with that plan: bloggers who reproduce news items verbatim are not typically affluent people.

It is hard, as they say, to get blood from a stone. Similar methods of stringent pursuit of copyrights have recently helped the recording industry make hundreds of thousands of dollars, discounting the 8-digit millions of dollars that they have paid in lawyers fees. That's not a very good business model, unless of course you are a lawyer.

What does this have to do with Wriphe.com? Well, not much. I don't steal stories, and no one would bother stealing mine. But if you were thinking about that, I now know who to call to do something about it. And we will take your lunch money.

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