Thursday 4 May 2017
Cinnamon Frosted Flakes are a real thing now. I haven't had them yet, and after watching this commercial, I can tell you I never will. We'll be right back after this message.
Did you hear that guy at the end of the commercial say that Cinnamon Frosted Flakes "tastes like victory"? Does Kellogg's know where that line comes from? Have they never seen Robert Duvall as the satiric Lt. Col. Kilgore in Apocalypse Now?
Once upon a time, art and literature employed allusions to previous works audiences would be familiar with in order to reinforce concepts. In modern America, corporations still use allusions, but they no longer expect the audience to understand them rationally. They only want to trigger an emotional connection. "Oh, yeah. I remember Apocalypse Now. I liked it. I bet I'd like Cinnamon Frosted Flakes."
Kellogg's doesn't care if the actual reference is to napalm, a weapon used to burn people to death. Nor does Dodge care if their products are pitched by Star Wars' oppressive evil Empire. Six Flags gladly names roller coasters after DC Comics serial killers.
So good luck with your new product, Kellogg's, but I still pay attention to who is trying to sell me something. Kilgore can keep his cinnamon. I'll stick with my Sugar Frosted Flakes, the cereal that Superman says is the best.
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