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Saturday 7 August 2021
Ah! I remembered what I forgot on Thursday!
I was going to mention that I have now eaten at Wishbone Fried Chicken.
That might seem like a strange thing to say in 2021, considering that the Wishbone Fried Chicken franchise went defunct decades ago.
"Captain Wishbone" advertisement appearing The Red and Black, November 13, 1969
Wishbone Fried Chicken was founded in 1960 by Atlantic Company, formerly Atlantic Ice and Coal Co. which had been created from a merger of three other companies in 1903 by one Ernest Woodruff, the man who bought Coca-Cola from Asa Candler.
After a series of more mergers and name changes,
Atlantic Jackson-Atlantic Munford Inc. — ultimately re-named by CEO Dillard Munford in honor of the company president, Dillard Munford — had as many as 102 Wishbone locations being run out of Atlanta in 1971, some of which were located inside Munford's own Majik Market convenience stores. (Franchisee solicitations claim there were 57 total Wishbones franchisees in 8 states in 1973.) After selling out to corporate raiders in 1988, Munford (the company, not the man) was declared bankrupt in 1990, and its assets were liquidated or shuttered. The refrigeration company was spun-off to become Americold, which still exists. Wishbone Fried Chicken doesn't.
But the location just a block off the court square in Newnan, Georgia, on the same lot it has occupied since 1970, perseveres with its original signage and franchise signature triangular potato cakes in pecks and barrels. The store has a rabid local following which always intimidated me, though I can now understand why its fans are so committed. They serve some pretty darn good fried chicken, even if "un-greasy" is not exactly how I would describe it.
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