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Michelin has been running animated tire commercials in a heavy rotation during this football season. I assume that they are hoping it will gain their product some traction with the NFL's truck-buying audience. Typically, the commercials roll along at a fun clip, however, the commercial for their Primacy MXM4 comes up a little flat. Read the following transcript of actor John Doman's voice-over narration and see if you can't figure out where I think the commercial runs off the road:

Max and his son made their way homeward bound
when mischievous rain dropped down, down, down.
Safety was threatened by every roguish drip.
They slipped and slid. They couldn't get a grip
Then along came the Michelin Man reminding them the right tire changes everything.
So with Michelin tires rainy days werent so tricky.
Stop up to 29 feet shorter than the leading competitor with the Michelin tire.
Michelin: a better way forward.

Bound is to down as drip is to grip. Then along came the Michelin Man to ruin a good rhyme. If that's what the Michelin Man does to smoothly running cadence, I'm pretty sure I don't want him anywhere near my car.

You can see the whole commercial at Your mileage may vary.

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To be continued...


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