In the past month, researchers at Yale University released a study revealing that sugar-sweetened soft drink manufacturers, especially Coca-Cola Company, have drastically increased their marketing to young children in recent years. The American Beverage Association responded: "This report is another attack by known critics in an ongoing attempt to single out one product as the cause of obesity when both common sense and widely accepted science have shown that the reality is far more complicated."

In the past month, researchers employed by the University of Oklahoma concluded a study that links consumption of sugary drinks with heart disease in women. The American Beverage Association responded: "This type of study cannot show that drinking sugar-sweetened beverages causes increased risk for cardiovascular disease. It simply looks at associations between the two, which could be the result of numerous other confounding factors."

In the past month, researchers in the U.S. Substance Abuse and Mental Health Services Administration calculated that American emergency room visits related to energy drinks have increased more than tenfold in in the past 6 years. The American Beverage Association responded: "This paper is a troubling example of statistics taken out of context. The number of emergency room visits by people who consumed energy drinks, as reported in the paper, represented less than one one-hundredth of 1% of all emergency visits."

In the past month, researchers for Consumer Reports found that 10% of commercially available apple juice exceeded the federal standard for arsenic in water. The American Beverage Association responded: "In fact, this latest report once again uses federal drinking water standards in its analysis of juice -- in no way comparing apples to apples and only creating confusion."

Today, the John C. Whitehead School of Diplomacy and International Relations at Seton Hall University will present their 2011 Global Citizen of the Year Award to Susan Neely, the President and CEO of the American Beverage Association. The American Heritage Dictionary responded: "irony (i'·ro·ny): 1. The use of words to express something different from and often opposite to their literal meaning. 2. An occurrence, result, or circumstance notable for such incongruity."

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