Showing 21 - 22 of 22 posts found matching keyword: atlanta

The New World of Coca-Cola® is set to open in Atlanta on Thursday. My mother is very excited about the opportunity to pay $15 to enter a glorified gift shop, but I am considerably more skeptical. Note the following entertainment possibilities that Coke advertises on their website:

  • Thrilling 4-D Theater
  • World's largest collection of Coke memorabilia
  • Fully functioning bottling line that produces commemorative 8-ounce bottles of Coca­Cola®
  • Tasting experience with over 70 different products to sample
  • Pop Culture Gallery featuring works by artists such as Andy Warhol, Norman Rockwell, and Steve Penley
  • World-famous Coca­Cola® Polar Bear
  • And so much more!

So, the place is a museum where you can taste and buy Coke products, meet its advertising icons, buy its advertising icons, and then..., um, "so much more," whatever that may be. Wheee! I sure hope that they don't spray Coke on you inside the 4D theater. (There can be too much of a good thing, you know.)

I mean, didn't Coke learn a long time ago to keep the words "New" and "Coke" as far away from each other as possible? I think if you blindfold me, I might not be able to tell the difference from the original (and in all likelihood superior) World of Coca-Cola®. And I'm certainly not interested in paying $15 (plus an additional $10 for the privilege of parking in the adjoining Pemberton Place® Parking Deck) for more Coca-Cola® advertising than I can see during 9 hours of televised football. This is not a wave that I'm in any hurry to catch.

Now if you'll excuse me, I've worked up a thirst.

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Back on October 24, I blogged about my affinity for Atlanta radio station 96 Rock, which has been on the air in the Atlanta area for my entire life. Apparently, Clear Channel Communications was listening. And 96 Rock is no more, out with not quite so much as a whimper.

As of November 17, 96 Rock has been replaced with Project 9-6-1, moving their focus from "classic rock" to "active rock." Frankly, I don't know what's so active about their rock, since their website advertises that they play songs from "Metallica, AC/DC, Pearl Jam, RHCP, Led Zeppelin, Soundgarden, Pink Floyd, Green Day, Ozzy, Nirvana, and Korn," 11 bands who have combined to release 4 albums in the past 3 years. Four of these bands haven't released an album in a decade!

Rodney Ho of the Atlanta Journal-Constitution wrote an article on the changeover that was published this weekend. It includes the following great quote:

John Dickey, an executive vice president for Atlanta-based Cumulus Media, said he hopes this move will benefit his station, the struggling alternative rock station 99X. "I'm surprised they dropped the name 96rock," Dickey said. "It's like blowing up the Varsity and renaming it Project Fast Food."

I suppose that there is a lesson to be learned here. Since I usually learn the wrong lesson so far as Aesop is concerned, I don't think I'll dwell on this one for too long.

So long, 96 Rock. Thanks for the good times.

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To be continued...

 

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