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I just saw a commercial for Macy's 2009 Cashmere Sale. While I don't care for wearing either goat's hair or sweaters, if Macy's puts their models on sale (even the one playing the "old" lady), I'm buying. Why can't more stores advertise their seasonal specials with unnaturally good-looking women? It seems that there is a shortage of subtle hotness in Christmas advertising these days. Between the uncomfortably overt sexuality of GoDaddy promos and Zales adverts intentionally confusing jewelry with love, it's nice to see that someone remembers that dressing the set with beautiful women is still enough to get consumers to notice the real star: the product. And no, GAP commercials staring prepubescent girls doing their best Punky Brewster impressions don't count.

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To be continued...

 

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