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Friday 29 June 2012
Just in time to send Superman and Advertising Month out with a bang, I received an advertising flyer in the mail this week for fireworks. Specifically, this ad promotes Phantom Fireworks, which has been advertising very aggressively this season. In addition to stuffing my mailbox, they have billboards on Interstate 85 in Atlanta and even commercials on local cable television. Too bad that the products they are promoting are illegal to possess here in Georgia.
It's not uncommon to see ads in Atlanta for casinos and dog-racing tracks in nearby Alabama and North Carolina. However, the sinful activities taking place within those locations don't extend beyond their own boundaries. Phantom doesn't explicitly tell us to take our fireworks across state lines, but their advertising slyly points out how their stores are just over the state line, wink, wink. I suspect that they would be irritated if I tried to shoot my new fireworks in their parking lot.
Georgia legalized fireworks about 6 years ago. Specifically, Georgia legalized sparklers and noisemakers, but not rockets of any sort. That means that despite Phantom's fantastic "Buy One Get One Free!" offer, I can't really buy anything. No 6-shot Mighty Mite's Mortars, no 12-shot Def-Con Alerts, no 30-shot Blue Brocade Barrages, and certainly no 100-shot Saturn Batteries.
No, no Phantom Fireworks for us here in Georgia. Thanks to the Georgia legislature, we're stuck with only Wolf Pack Snaps and Morning Glory Sparklers sold in the seasonal, appropriately-named Acme Fireworks tents. Because even children know that if there's any place to buy explosives of any sort, it's not from a company named Acme!