Coca-Cola sent me an email 15 minutes ago warning me that they were "running low" on the t-shirts that I had on my wish list in their Coke Rewards program. So I logged on to try to redeem my stored points for a t-shirt. But alas, I was too late. Coke now says that they are all out. It must have been a very busy 15 minutes. At 2AM. On a Tuesday morning.

First they ran out of the glasses that I wanted before I could get enough points for them. Then they ran out of t-shirts. They're even out of coupons for 2-liter Cokes. (What a bullshit promotion, Coke. You can't even stock enough coupons for discount Cokes?) Sure, they still have crap like the 40000 points Kyle Petty racing costume and the 56000 points American Idol couch. However, the promotion only lasts 335 days and since you can only enter a maximum of 100 points per day, the most points that you can have by the end of the "redemption period" is 33500. That makes it kind of hard to get the tope end rewards, Coke.

When this Coke Rewards loyalty program started up a few months back, I told my mother and brother that I wasn't planning on participating because of the way that Coke had screwed me out of anything in previous rewards promotions. After a few weeks, I finally broke down and started collecting, figuring, "what the hell, I do drink a lot of Coke." What the hell, indeed.

All right, Coke, you got me again. I bought into your dumb-ass promotion and again I got nothing for it. Fool me twice, shame on me. Fuck you, Coca-Cola.

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