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After reading on the Mental Floss blog that Snap, Crackle, and Pop had a brother named Pow, I lost my afternoon trying to track down evidence. It was relatively easy to discover that the three elves (a baker, a band leader, and a slacker) were created in 1933 as a response to radio advertisement. It was somewhat harder to find evidence for the existence of Pow, who aparently appeared in animated advertisements. But here it is, as provided by John K Stuff. And all that proves is that cereal commercials have always been just fucked up.
[Note: that link above to shamuskrispies.mov is a Quicktime movie link. In my PC browsers, I can't see it, but downloading and watching it on a desktop (i.e. offline) application solved the problem for me.]
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