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Sunday 25 January 2015
I watch a lot of movies. Those movies have a lot of bad actors. But none of those actors are as bad as Kate Upton is in these Game of War: Fire Age commercials.
Upton is a pretty girl, but it's hard to believe that someone who modeled her way onto multiple covers of Sports Illustrated's Swimsuit Issue could be that unaware of how she looks in front of a camera. Dead eyes, poor inflection, stiff mannerisms.... It's not sexy if I can't bear to watch.
The ridiculous ad copy isn't doing her any favors, either. It would be hard to take anyone saying "other than what's about to come out of those trees" seriously. Maybe Sam Jackson. Come to think of it, he'd find a way to make that dress work, too.
Game of War must think that some eye-candy is going to translate directly into sales. Sorry, guys, but I don't make those sorts of choices with my dick. No matter how hard I try, it's simply no good at manipulating a touchscreen.
Maybe I'm not the only one resistant to such blatant sex in advertising. Game of War: Fire Age took a huge hit in subscribers in the weeks after the campaign launched. It's still the second highest grossing app on the iPhone (to the tune of over a million dollars a day) but it's not downloaded nearly as often as it once was. Did it reach total market saturation, or was it a mistake to spend $40 million on ads featuring a bikini model moonlighting as an actress? The world may never know.