Showing 21 - 30 of 99 posts found matching keyword: advertising
Thursday 4 May 2017
Cinnamon Frosted Flakes are a real thing now. I haven't had them yet, and after watching this commercial, I can tell you I never will. We'll be right back after this message.
Did you hear that guy at the end of the commercial say that Cinnamon Frosted Flakes "tastes like victory"? Does Kellogg's know where that line comes from? Have they never seen Robert Duvall as the satiric Lt. Col. Kilgore in Apocalypse Now?
Once upon a time, art and literature employed allusions to previous works audiences would be familiar with in order to reinforce concepts. In modern America, corporations still use allusions, but they no longer expect the audience to understand them rationally. They only want to trigger an emotional connection. "Oh, yeah. I remember Apocalypse Now. I liked it. I bet I'd like Cinnamon Frosted Flakes."
Kellogg's doesn't care if the actual reference is to napalm, a weapon used to burn people to death. Nor does Dodge care if their products are pitched by Star Wars' oppressive evil Empire. Six Flags gladly names roller coasters after DC Comics serial killers.
So good luck with your new product, Kellogg's, but I still pay attention to who is trying to sell me something. Kilgore can keep his cinnamon. I'll stick with my Sugar Frosted Flakes, the cereal that Superman says is the best.
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Thursday 6 April 2017
Cherry Coke finally reached China last month, and Coca-Cola promoted its launch with cans featuring a caricature of billionaire investor Warren Buffett.
Stop and think about that. If you put Warren Buffett's face on something in America, no one would even know who the hell he was. ("Steve Martin sure got old!") Name one person from China whose face might influence you to buy a product. Take your time. I'll wait.
The reason I mention this is not to denigrate Americans — they don't need me for that; they're doing so well themselves — is because of how Bloomberg News reported it.
At his company's annual meeting last year, [Buffett] said his happiness from drinking soda outweighs health benefits from eating more vegetables.
That must have been painful to publish. Bloomberg's founder and owner, Michael Bloomberg, is behind the nationwide push to tax sodas. According to Warren Buffett, that's the same as taxing happiness. (I bet nobody's taxing broccoli.) Whose word are you going to take for that? I know who the Chinese trust.
Science backs up Bloomberg. Sugar overconsumption is a nationwide problem. However, I doubt anyone with a net worth of $75 billion worries much about healthcare. But then, neither do the Chinese, 95% of whom have basic health insurance coverage. That just one more thing they're doing better than us.
So drink up, China. You can afford it, and America sure could use the help.
Saturday 13 August 2016
When did the release of a movie trailer become something that gets hyped for weeks? A trailer isn't a movie, it's a commercial. It's 60 seconds of clips from a movie that are usually better than the movie itself. Is that worth getting excited about?
NBC and Disney seem to think it is. For the first week of the Olympics, they told me to hang on until Thursday, when I'd finally get my first taste of the new Star Wars movie in the form of a new trailer. Now the trailer has been released, and I have to wait only four more months until the film comes out. Hooray?
What's so magical about trailers? The new Marvel movie, Doctor Strange, runs a television ad suggesting I should sprint to the Internet to see the "full" trailer, as though it's too good for television. If it's that great, it will come to me. That's what good movies do; they transcend.
And is all this hype really necessary? Summer blockbusters are grossing half a billion dollars these days. If Louis B. Mayer got wind of that amount in the afterlife, he'd step out of his tomb and start making zombie musicals.
Ask yourself, is your life so terrible that the only thing keeping you going is the prospect of a new movie coming out for Christmas? If so, I suggest you need to see a psychiatrist, not a movie.
(For the record, I wasn't impressed with the Star Wars trailer. Can't they tell a story that doesn't have to do with prequels or sequels? That galaxy far, far away is starting to feel like a really small place. Also, part of the appeal of the Star Wars universe has always looked lived in, but now it looks like a fine layer of dirt has coated the camera lens, too. Ugh. That's what I want when I go to the movies: to watch a solid gray screen for 2 hours. What's wrong with color, Hollywood?)
Now get off my lawn.
Saturday 26 March 2016
I had a conversation the other day with my father who, like many Americans, believes that the end is nigh. It was mostly the usual stuff: Obama. Gun rights. Big government. Federal debt. Apparently, the Iranian bombs will begin falling any day now.
I was trying to argue him out of his position — I'm not saying things are great, but I don't think we're 30 seconds away from Red Dawn — when my argument was destroyed by five words from my television.
"Artisan French Toast at IHoP."
Ok, Dad. You win. It must be the End of Days if IHoP is serving quality food. The last time I was there, they couldn't manage to give me pancakes.
Wednesday 16 March 2016
While doing some maintenance to my tag cloud page on Monday, I realized that I currently have exactly 13 posts tagged "dan marino." That is too perfect.
Therefore, effective immediately, I am retiring the "dan marino" tag. From this point forward, all Wriphe.com posts that reference Dan Marino will be tagged "the greatest quarterback ever to play the game of football."
Take that, Peyton.
Friday 26 February 2016
Watching Saturday Night Live reruns on Comedy Central at 4AM, I was bombarded by commercials for sex toy retailer Adam & Eve. I guess sexually adventurous insomniacs have to be watching something at 4AM, but I would have thought that there would be better shows to advertise during than SNL. I can only speak for myself, but laughing at sketch comedy shows does not make me horny.
After I thought about it — and yes, these are the sorts of things I think about — I realized that Adam & Eve must be hoping to catch an audience in a good mood. It's clear that their advertisements are designed to introduce their brand to new audiences, so perhaps Comedy Central is a good partner. If you're not enjoying yourself when you think about sex, you're doing it wrong.
Thursday 21 January 2016
Coca-Cola has a new direction. After eight years of "Open Happiness," we're now told to "Taste the Feeling."
Sales have been slumping lately, so Coke is obviously making an effort to be more inclusive. Happiness alone wasn't cutting it, so the company is opening the door to sadness, anger, embarrassment, and fear. Gotta taste 'em all!
The message here appears to be "Coca-Cola will take the edge off." Isn't that exactly how they used to market cigarettes?
I'm not comfortable with that.
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Wednesday 25 November 2015
What is this "Star Wars" I keep hearing about?
I see advertisements for "Star Wars" batteries from Duracell, "Star Wars" jewelry from Kay, "Star Wars" makeup from Covergirl, and "Star Wars" telephone coverage from Verizon. What the hell is "Star Wars" telephone coverage?
Could all this "Star Wars" nonsense happen to have anything to do with a movie coming out in December? A movie so greatly anticipated that it had shattered ticket pre-sales a month before its release date? A movie franchise so valuable that Disney paid four billion-with-a-"b" dollars for the rights to make more? Does the public really have no saturation point for this film franchise?
Hey, I was a kid once, and I liked Star Wars. I really wanted Star Wars toys so I could re-enact my favorite scenes. I don't recall ever wanting "Star Wars" Campbell's Soup or "Star Wars" Coffee Mate or "Star Wars" Trojans that glow in the dark like a stubby little lightsaber.
I'm left wondering if there is anything that Disney won't license the "Star Wars" name to? I looked. Pepsi, Kraft Macaroni & Cheese, Jelly Belly, Duck Tape. Guitars, underwear, furniture, waffle irons. About the only thing I couldn't find were official Star Wars-licensed condoms (although some clever marketers are exploiting this oversight).I guess Disney has to withhold something for the inevitable sequels.
Thank the maker.
Wednesday 9 September 2015
Thursday 2 July 2015
Say, that's a good looking Ford Fusion out that window.
This screenshot comes from a Ford commercial running in the Atlanta area for about the past month. But the car isn't the reason I'm showing it to you.
This shot was taken in my favorite restaurant, Sprayberry's Restaurant. The Ford out the window is parked in the space usually reserved for the Sprayberry's International Scout. I don't think that Scout ran when I worked there in 1992. You can see it in the picture of the "229 Jackson Street" location here'.
I don't know if the commercial sold any car, but it certainly has me warning some Brunswick stew.
UPDATE: I found a video of the commercial: