Showing 21 - 30 of 97 posts found matching keyword: advertising

When did the release of a movie trailer become something that gets hyped for weeks? A trailer isn't a movie, it's a commercial. It's 60 seconds of clips from a movie that are usually better than the movie itself. Is that worth getting excited about?

NBC and Disney seem to think it is. For the first week of the Olympics, they told me to hang on until Thursday, when I'd finally get my first taste of the new Star Wars movie in the form of a new trailer. Now the trailer has been released, and I have to wait only four more months until the film comes out. Hooray?

What's so magical about trailers? The new Marvel movie, Doctor Strange, runs a television ad suggesting I should sprint to the Internet to see the "full" trailer, as though it's too good for television. If it's that great, it will come to me. That's what good movies do; they transcend.

And is all this hype really necessary? Summer blockbusters are grossing half a billion dollars these days. If Louis B. Mayer got wind of that amount in the afterlife, he'd step out of his tomb and start making zombie musicals.

Ask yourself, is your life so terrible that the only thing keeping you going is the prospect of a new movie coming out for Christmas? If so, I suggest you need to see a psychiatrist, not a movie.

(For the record, I wasn't impressed with the Star Wars trailer. Can't they tell a story that doesn't have to do with prequels or sequels? That galaxy far, far away is starting to feel like a really small place. Also, part of the appeal of the Star Wars universe has always looked lived in, but now it looks like a fine layer of dirt has coated the camera lens, too. Ugh. That's what I want when I go to the movies: to watch a solid gray screen for 2 hours. What's wrong with color, Hollywood?)

Now get off my lawn.

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I had a conversation the other day with my father who, like many Americans, believes that the end is nigh. It was mostly the usual stuff: Obama. Gun rights. Big government. Federal debt. Apparently, the Iranian bombs will begin falling any day now.

I was trying to argue him out of his position — I'm not saying things are great, but I don't think we're 30 seconds away from Red Dawn — when my argument was destroyed by five words from my television.

"Artisan French Toast at IHoP."

Ok, Dad. You win. It must be the End of Days if IHoP is serving quality food. The last time I was there, they couldn't manage to give me pancakes.

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While doing some maintenance to my tag cloud page on Monday, I realized that I currently have exactly 13 posts tagged "dan marino." That is too perfect.

Therefore, effective immediately, I am retiring the "dan marino" tag. From this point forward, all Wriphe.com posts that reference Dan Marino will be tagged "the greatest quarterback ever to play the game of football."

The Greatest Quarterback Ever to Play the Game of Football

Take that, Peyton.

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Watching Saturday Night Live reruns on Comedy Central at 4AM, I was bombarded by commercials for sex toy retailer Adam & Eve. I guess sexually adventurous insomniacs have to be watching something at 4AM, but I would have thought that there would be better shows to advertise during than SNL. I can only speak for myself, but laughing at sketch comedy shows does not make me horny.

After I thought about it — and yes, these are the sorts of things I think about — I realized that Adam & Eve must be hoping to catch an audience in a good mood. It's clear that their advertisements are designed to introduce their brand to new audiences, so perhaps Comedy Central is a good partner. If you're not enjoying yourself when you think about sex, you're doing it wrong.

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Coca-Cola has a new direction. After eight years of "Open Happiness," we're now told to "Taste the Feeling."

Sales have been slumping lately, so Coke is obviously making an effort to be more inclusive. Happiness alone wasn't cutting it, so the company is opening the door to sadness, anger, embarrassment, and fear. Gotta taste 'em all!

The message here appears to be "Coca-Cola will take the edge off." Isn't that exactly how they used to market cigarettes?

I'm not comfortable with that.

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What is this "Star Wars" I keep hearing about?

I see advertisements for "Star Wars" batteries from Duracell, "Star Wars" jewelry from Kay, "Star Wars" makeup from Covergirl, and "Star Wars" telephone coverage from Verizon. What the hell is "Star Wars" telephone coverage?

Could all this "Star Wars" nonsense happen to have anything to do with a movie coming out in December? A movie so greatly anticipated that it had shattered ticket pre-sales a month before its release date? A movie franchise so valuable that Disney paid four billion-with-a-"b" dollars for the rights to make more? Does the public really have no saturation point for this film franchise?

Hey, I was a kid once, and I liked Star Wars. I really wanted Star Wars toys so I could re-enact my favorite scenes. I don't recall ever wanting "Star Wars" Campbell's Soup or "Star Wars" Coffee Mate or "Star Wars" Trojans that glow in the dark like a stubby little lightsaber.

I'm left wondering if there is anything that Disney won't license the "Star Wars" name to? I looked. Pepsi, Kraft Macaroni & Cheese, Jelly Belly, Duck Tape. Guitars, underwear, furniture, waffle irons. About the only thing I couldn't find were official Star Wars-licensed condoms (although some clever marketers are exploiting this oversight).I guess Disney has to withhold something for the inevitable sequels.

Thank the maker.

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Are you ready for some football? If so, visit your local Chrysler dealer

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Say, that's a good looking Ford Fusion out that window.

You keep the car; I'll take the pie

This screenshot comes from a Ford commercial running in the Atlanta area for about the past month. But the car isn't the reason I'm showing it to you.

This shot was taken in my favorite restaurant, Sprayberry's Restaurant. The Ford out the window is parked in the space usually reserved for the Sprayberry's International Scout. I don't think that Scout ran when I worked there in 1992. You can see it in the picture of the "229 Jackson Street" location here'.

I don't know if the commercial sold any car, but it certainly has me warning some Brunswick stew.

UPDATE: I found a video of the commercial:

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If there's one thing everyone agrees Superman is good at, it's selling cars.

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Remember the Super Bowl? Remember Coca-Cola's #MakeItHappy ad? I distinctly recall thinking, "that's a terrible idea" after just one viewing. It took Coca-Cola slightly longer. They found out earlier this week.

Gawker, an internet site dedicated mostly to celebrity gossip, discovered that Coca-Cola was using a bot to turn the hashtagged tweets into ASCII art and decided to create its own bot to send large chunks of Mein Kampf Coca-Cola's way. It took a while for Coke to catch on that they were mindlessly turning Adolph Hitler's autobiography into art, but when they did, they terminated the campaign. Because the one thing that doesn't go better with Coke is Adolph Hitler.

Said Coke to Adweek:

"It's unfortunate that Gawker is trying to turn this campaign into something that it isn't. Building a bot that attempts to spread hate through #MakeItHappy is a perfect example of the pervasive online negativity Coca-Cola wanted to address with this campaign."

So when confronted by the very negativity that they solicited, Coca-Cola canceled the campaign. What, exactly, did you think was going to happen, Coke?

A fun thought exercise on this is to try and figure where to lay the blame. Maybe a global company using robots to engender mindless brand-loyalty needed exposing, but was that the right way to do it? Should Coke receive any credit for trying to be positive, even if it was only a crass marketing ploy? Would any of this have happened if not for the pervasiveness of Internet trolls dominating social media? And who programs bots to read Mein Kampf, anyway?

Welcome to the Wild, Wild Web of 2015, where everybody loses.

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To be continued...

 

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